Let’s Change Insurance Together.

We're shaking up the status quo, and we're not going to stop until we've made insurance work better for everyone. Join us on our mission to change insurance for the better. Together, there's nothing we can't achieve.


To cut the red tape of insurance, so you can focus on what's really important: living life to the fullest.

Waffle Insurance Mission of Cutting Red Tape of Insurance Industry
Waffle Insurance Vision to Provide Freedom From Risk Bridge

To provide freedom from risk.

Waffle’s Ingredients (a.k.a Our Values)

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Bots can be great for a lot of things, but when it comes to our Waffle community? We put people first. Whether it’s remembering the feeling of our first day on the team, or the first time buying insurance coverage, we strive to humanize all of our relationships by being present in the person to person experience.

Waffle Value The Waffle Way Puzzle Icon


Ever had a waffle without syrup? Pretty good, but could use a little something? We feel the same way. That’s why we are building a community from different backgrounds, educational experiences, beliefs, and work styles. We believe that collaboration breeds innovation, and the best ideas are born from several kinds of minds. It’s the Waffle Way.

Waffle Value Transparency Icon


We recognize that in an era where facts can change in the blink of a post, it can be hard to know what is what. That’s why we’re committed to transparency in all that we do. From our recruiting practices; pricing structures; and partnerships; we’ll keep things clear, simple, and honest. It’s why you trust us.

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From team huddles to tech troubleshooting, we view every Waffle experience as an opportunity to do good. Recognizing that every action has an impact.

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Sustainability. Equity. Diversity. Inclusivity. For some insurance companies, these are trendy buzzwords. Not at Waffle. We make a point of encouraging people do what they believe is right. We aim to help those with or without insurance. How we speak is how we act.

Waffle Insurance Name History Video Image

Where does the name Waffle come from?

We get this question a lot! Why would you name an insurance company after food?

Insurance today is siloed. You have separate car, home, health, and life products. Waffle bridges the gaps between all types of insurance. Whenever we used to draw this idea on a whiteboard, it always ended up looking like a Waffle.

It also doesn’t hurt that one of the founders is Belgian.

So What Are You Waiting For?

Don’t wait on the sidelines! Get covered & join the #Wafflite community.

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Contact our support team by emailing us at support@waffleinsurance.com.
Waffle, with offices located at 43 West 23rd Street, New York, New York 10010, USA is a licensed insurance producer and not an insurer. Waffle operates through Waffle Labs Inc (National Producer Number: 19499260). Waffle does business in California as Waffle Labs Insurance Agency. Coverage is subject to all the terms, exclusions and conditions of the insurance policy. Please see the sample policies for further information.