Let’s Change Insurance Together.

We're shaking up the status quo, and we're not going to stop until we've made insurance work better for everyone. Join us on our mission to change insurance for the better. Together, there's nothing we can't achieve.

Waffle Mission To Cut The Red Tape of Insurance

Our Mission

To cut the red tape of insurance, so you can focus on what's really important: living life to the fullest.

Waffle Vision To Provide Freedom From Risk

Our Vision

To provide freedom from risk.


The Secret Ingredients to Our Success

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People First

Bots can be great for a lot of things, but when it comes to our Waffle community? We put people first. Whether it’s remembering the feeling of our first day on the team, or the first time buying insurance coverage, we strive to humanize all of our relationships by being present in the person to person experience.

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The Waffle Way

Ever had a waffle without syrup? Pretty good, but could use a little something? We feel the same way. That’s why we are building a community from different backgrounds, educational experiences, beliefs, and work styles. We believe that collaboration breeds innovation, and the best ideas are born from several kinds of minds. It’s the Waffle Way.

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Transparency to Trust

We recognize that in an era where facts can change in the blink of a post, it can be hard to know what is what. That’s why we’re committed to transparency in all that we do. From our recruiting practices; pricing structures; and partnerships; we’ll keep things clear, simple, and honest. It’s why you trust us.

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Do Good

From team huddles to tech troubleshooting, we view every Waffle experience as an opportunity to do good. Recognizing that every action has an impact.

Where does the name Waffle come from?

We get this question a lot! Why would you name an insurance company after food?

Insurance today is siloed. You have separate car, home, health, and life products. Waffle bridges the gaps between all types of insurance. Whenever we drew this idea on a whiteboard, it always looked like a Waffle.

It also doesn’t hurt that one of the founders is Belgian.

why are we named value graphic comparison of waffle and other food items